When it’s time to grab your carry-on and dash off to the next big adventure, you’ll want to pack light. Enter Born To Run, an all-in-one eyeshadow palette that has everything you need to create neutral looks, add in pops of color and play with brights, no matter where you’re going. With 21 of-the-moment shades—from jewel tones and modern neutrals to more colorful shadows—you’ve got every possible eye look covered in one sleek kit. Made from our mind-blowing formula that gives each shade its velvety texture, rich color and blendability, Born To Run’s Eyeshadow shades hold tightly onto pigment that stays put.
Got a conference in Dallas where you need to look like a boss? Create subtle definition with creamy, light neutrals like Breakaway and Weekender en route (using the palette’s full-size mirror, of course). Or, blend Baja, a burnt orange matte, into the lids and smudge Accelerate, a reddish copper metallic, into the crease for a sunset-hued smoky eye that mirrors the view on your road trip through the Mojave Desert. If you’re dancing until daybreak in Prague, put a twist on the traditional cat-eye look and smudge Guilt Trip, a smoky purple shimmer, into the lash line to create an imperfect wing.
Can’t decide which awe-inspiring shade to swipe on next? No matter which shades you try, we designed them all to be universally flattering for any skin tone and any lifestyle. Whether you’re a total road warrior, a weekend escapist or a staycationer—this one palette has everything you need when you’re Born To Run.
BREAKAWAY (warm ivory shimmer)
STRANDED (pale rose gold with tonal micro-shimmer)
BLAZE (light metallic peach with pink shift)
WEEKENDER (light neutral beige matte)
STILL SHOT (bright peach)
RIFF (brown-nude matte with floating micro-sparkle)
GOOD AS GONE (deep brown with iridescent micro-shimmer)
HELL RIDE (deep fuchsia matte)
BAJA (burnt orange matte)
ACCELERATE (reddish copper metallic)
GUILT TRIP (smoky purple shimmer)
IGNITE (rose gold metallic)
SMOG (deep coppery bronze shimmer)
WANDERLUST (forest green with gold micro-shimmer)
WILDHEART (bright fuchsia)
PUNK (red-brown matte)
DOUBLE LIFE (metallic rust)
JET (black with deep shimmering purple shift)
DRIFT (charcoal satin with tonal micro-sparkle)
RADIO (deep emerald satin)
BIG SKY (frosted green shimmer with iridescent micro-sparkle)
Urban Decay is 100% cruelty-free.
Urban Decay is beauty with an edge™.
Finish your makeup routine with Born to Run Vice Lipstick, then set your look with Urban Decay’s customised Born to Run Setting Spray.
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