The UK battery market continues to be dominated by alkaline, as today's high power products require longer lasting batteries.

Convenience retailers can capitalise on this trend, and increase their sales and profits, by moving from an entry-level zinc range to an entry-level alkaline range.

New Alkaline Special Power batteries now last up to four times longer, and the shelf-life has moved on up too - from three years to an impressive five years.

Also known as -  13AU, LR20, X95, D